image & production
About me
an image maker manifest
I'm passionate about the richness & diversity of approaches that my field of expertise offers. Starting by defining the right image strategy, through content production, and up to the release of the campaign : turning ideas into reality.
My artistic background & fashion culture have been a great asset in my career. I've learned to be proactive in defining new campaign concepts, finding the right creative talents (filmmakers, photographers, set designers, stylists...) all according to the needs of the project ; briefing the creative team, organizing the production, participating in the shooting on site, the post-production process, and budget follow-up.
This wit "To define is to limit" by Oscar Wilde, contrary to the author's intent, is in my interpretation a great approach to life, as it allows more freedom & creativity in a defined frame of work, with a project team. Instead of seeing things as they stand, we challenge the predictable.
In this, our new era of an over-connected world, multiplied interactions, brand messaging saturation, I find a great opportunity to explore the infinite paths of creativity to tackle people's interest.
To shape this new world where brands have a key role to play, one must be where one is not expected through a mix of great components: a meaningful substance to your storytelling, new ways of communicating enhanced by digital, consistent and authentic brand visual expression within the content strategy, the pursue of the right advocates to embody the brand, fine tuning the campaign roll-out to reach the right person, always at the right time, ever at the right place.
professional experiences
2022 - 2024
Brand Content Manager - Production - Image
Airelles
2019 - 2022
Senior Project Manager - Production - Image
Ykone agency
2019
Social media & Influence Executive
Paco Rabannne Parfums, Puig group
2016 - 2018
Digital Project Executive
Prada, Valentino, Comme des Garçons Parfums, Puig group
2015 - 2016
Lead Generator
Heaven agency
education
2018 - 2016
Master Luxury & Fashion Management, Ecole Conte (work / study program)
2016 - 2015
Bachelor International Marketing & Communication, ESP Paris (work / study program)
language
English, fluent
Spanish / Korean, beginner
