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image & production
myBlend
brand relaunch 2022
YKONE signs the launch campaign of myBlend, the pioneering brand of its emblematic client, the Clarins Group. The 18th of May 2022 marks the kick-off of this large-scale campaign, which is based on a 360° approach combining influence, digital communication, podcast, social media and artistic collaboration.
credit : Bilal El Khadi, film maker
credit : Charlotte Lapalus, photographer
mission
Concept
Creative Direction & Strategy
Influencer casting
Influencer Management
Production
Podcast Management
Budget
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