image & production
Maison Margiela Fragrances
Smells Like Memories campaign
Since we know that memories are especially vehiculated through scent, we envisionned an artistic approach of content that infuses the identity and the olfactive universe of the brand within an international annual program. Activating over 16 talents, they produced more than 150 social contents: static and moving images, live "ateliers", and so on at Maison Margiela Fragrances's Instagram account during lockdown.
credit: Amixxamiaya & Ayaxxamiaya
We conveyed the brand messaging into creative assets, with impactful storytelling based on the sensoriality of memories #SmellsLikeMemories. A good way to communicate about "senses" through digital means.
Talents
Blanca Miro, Amixxamiaya, Ayaxxamiaya, Monikh, Flamme de Pigalle, Licheng Ling, Jaimetoutcheztoi, Royal Garance, Regina Anikiy, Alizée Gamberini, Lucy Williams, Fong min Liao, Mariah Leonard, Nana Yaa, Monikh, The Unlikely Florist, Mamie Boude
Missions
Influencer annual program: social media activations, influencer casting, talent briefing, coordination, co-creation, campaign reporting.
credit: J'aime Tout Chez Toi
credit: Garance Vallée
credit: Nana Yaa
credit: Blanca Miro