image & production
Chantelle
a lingerie campaign, without lingerie
Chantelle created the first 100% recycled and recyclable lingerie line: Chantelle One. With an impactful circular and virtuous economic model advocating a relevant and respectful vision for women, all about freeing themselves from beauty standards, stereotypes and gender representation.
I needed to actually communicate about this new bra for the Ulule's launch mid-march, without showcasing the product (available in pre-order only). A challenge? No! An opportunity.
credit: Lou Ducatillon
credit: Gabbois
Talents
Four artists were selected to do a "carte blanche": photographers, stylists, visual artists. Jill Burrow, Louise Ducatillon, Hemma Lange, Gab Bois.
Mission
concept
casting
contract / negociation
talent creative briefing
content production follow-up
budget follow-up
reporting
credit: Jill Burro