Marshall

Hit The Road campaign

To recapture the essence of the nomadic look and feel, selected talents have produced content on the road and on the go: the visual expression is vintage, norm breaking, unstaged, raw and real.

The goal for Marshall was to increase awareness on their new launch through product placement in an authentic natural setting, within targeted groups on Instagram, to tap into their community, therefore expanding Marshall's reach and amplifying their brand messaging.

credit: Theo Gosselin

credit: Theo Gosselin

credit: Theo Gosselin

credit: Theo Gosselin

The talents had a preference for influential and current music that have a soul and rock'n'roll attitude, which can be translated through edgy and unapologetic content. Fashion is crucial for their role in their community, and is an important part of their self-expression.

Talents

Theo Gosselin, Hera Pradel, The Kongcept, J'aime Tout Chez Toi, Thaïs Klapisch, Axel Masse, Carla Ginola, Black Beauty Bags, Victoria Monfort.

Mission

Casting, contract negociation, talent briefing, autonomous content production & follow-up, campaign reporting.

credit: Hera Pradel

credit: J'aime Tout Chez Toi