image & production
myBlend
brand relaunch 2022
YKONE signs the launch campaign of myBlend, the pioneering brand of the Clarins Group. The 18th of May 2022 marks the kick-off of this large-scale campaign, which is based on a 360° approach combining influence, digital communication, podcast, social media and artistic collaboration.
credit : Bilal El Khadi, film maker
missions
Concept
Creative Direction & Strategy
Influencer casting
Influencer Management
Photo/video shoot production
Podcast production
Artist collaboration
Budget
credit : Charlotte Lapalus, photographer
Podcast Emotion de Peaux
Emotions de Peau is a podcast we created guided by the belief that emotions and lifestyle have an impact on the skin. In this podcast, journalist Laurianne Melierre welcomes artists, scientists, architects – famous or anonymous figures or even actresses tell their stories about their appareance, the relationship they have with it in the face of societal injunctions.
15 podcasts has been produced with Louie Media’s audio content agency, in collaboration with Plume rédaction. The episodes were recorded at La Fugitive studio. Karen Lohier directed and mixed the episodes with music by Marine Quéméré.
Link to Apple Podcast - Emotions de Peau
Artistic Collaboration w/ Tiffany Bouelle
As a Franco-Japanese artist, Tiffany Bouelle channelled her talent and commitment into a beautifully illustrated fresco at La Maison myBlend, 23 rue Debelleyme in Le Marais, Paris 3rd. Ykone has recommended this artistic collaboration, managing the project from the concept to the realisation.
